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My Journey with TIMGHARIN: Empowering Moroccan Artisans

I never imagined that I would find myself on this incredible journey of entrepreneurship and empowerment. Hi, I’m Oumaima Nouali, and I’d like to share with you the heartwarming story of TIMGHARIN, a project that I’m humbly proud to be a part of. It all began with the LLAB one-year program, a collaboration between the AFCD Foundation and the US Embassy in Morocco, designed to bring budding entrepreneurial ideas to life. Little did I know that this journey would become a life-changing experience.


TIMGHARIN is not just a business idea; it’s a mission close to my heart. Our project centres around a digital e-shop platform that promotes the incredible handcrafted and artisanal products made primarily by talented female artisans in Morocco, particularly those in rural areas. The rich Moroccan heritage in arts and crafts is something I wanted to showcase to the world.


Winning the subgrant for TIMGHARIN was a surreal moment for me. The competition was fierce, filled with brilliant ideas and passionate individuals. I couldn’t have done it without the unwavering support of my family and friends, who never doubted my abilities. Their belief in me was my rock, especially during moments of self-doubt.


The journey was filled with ups and downs, but it was my determination and belief in the project that kept me going. I knew the potential impact TIMGHARIN could have on the lives of countless artisans. With this digital platform, we aimed to bridge the gap between these talented artisans and a global audience, providing them with the recognition and financial support they rightly deserve.


Today, TIMGHARIN is more than just an idea; it’s in the implementation phase, thanks to the invaluable support of the AFCD Foundation team and the US Embassy in Morocco. We’re slowly but surely turning this dream into a reality, empowering female artisans and preserving Morocco’s rich cultural heritage.


My journey with TIMGHARIN is a testament to the power of determination, unwavering support, and the belief that even a single idea can make a profound impact. I may be just starting my career, but TIMGHARIN has already become a turning point that I’ll forever cherish. The path ahead is promising, and I can’t wait to see how TIMGHARIN will change the lives of these artisans and contribute to our cultural heritage. Thank you for being a part of this incredible journey with me.

Oumaima Nouali


Nouh Bahadda

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